But the website IS!
I freaking love the landing page. Faintly ominous.
It's great, though, that H&M have finally done this. A little late to the party, to be sure to be sure, but let's face it, we're all grateful that they stopped teasing us. H&M is one of those shops - like Zara, who've also just launched a new site - where you'll see fifty of one item in one store, then go down to the road to another and find no trace.
Being me, I went straight to the dresses. I want these ones please.
I also need these boots in my life. My H&M has them, but in sizes 3 and 9. Curse you, average-size-sixes!
But the most exciting thing about the new website - far more exciting than all the lovely, lovely clothes - is that there's a HOME SECTION.
I actually think I love buying home stuff more than clothes. I can spend a few minutes in the clothing part of TK Maxx but HOURS in the home (and kitchen!) part. LOVE. I don't know why more fashion stores don't launch home lines, it's a fantastic idea. Also, I just moved, so it's damn good timing.
Need this pillowcase (but where is the matching duvet?)
These are almost worth downgrading to a single bed for.
And how beautiful is this towel? (Not a sentence I often say. But why SHOULDN'T towels be beautiful?)
How much do I love these napkins? (Answer: I FLIPPING LOVE THESE NAPKINS.)
Even the bath mats are adorable!
See, this is the thing. There are certain ugly functional things that we just put up with because they've always been like that. Like doormats. And I've been in my house for two and a half months and still don't have a doormat because we can't find one that's actually NICE. This is me dropping hints to H&M that they should do doormats.*
*Laura Ashley actually DO have nice doormats, but they're expensive, and I resent spending money on doormats when I could be buying shoes.
H&M's website opens properly on Thursday 16th September. I get paid on Wednesday, so that's pretty much perfect timing.