I was recently contacted about a new social networking website called BeauCoo. I get a lot of emails about the latest new social media thing and usually ignore them, but this one was a little different. Well, a lot different – because it’s actually offering something new, useful and kind of brilliant.
One of the reasons that I like to read blogs and have given up on magazines is that I like to see clothes on real women. No, I’m not going to start the real women vs models debate because I totally understand the objections to that term. But the issue is that women in photoshoots AREN’T real. Not only are they often very photoshopped – sometimes their shape is completely changed – but there are more low tech ways used to make clothes fit better, like bulldog clips at the back or even good old fashioned sellotape. It’s not real. Bloggers – as far as I know – don’t do that. I find way more out from seeing a dress on one of you guys than anything else.
This is pretty much the point of Beaucoo. It’s a site and app where you can upload your measurements and it’ll link you up with other users who match them. This means that you can view clothes on women with a similar shape to you, and get a better idea of the fit. And then go shopping. When the point of a website is to go clothes shopping, you know I’m in.
I really rate the concept and having played with the app, I’m a convert. They have a great, body positive message, encouraging women to love themselves no matter what size they are. Definitely all for that.
Download the iPhone app here, the Android app here and be sure to check out the #BoPo hashtag on Twitter (that's Body Positive to me and you). Also, if you want to find out more, here's a video about the people behind BeauCoo.